Liu declined to say how many people the ink was tested on before it was in use. approved and are similar to those used in dissolvable stitches, but did not specifically disclose them. Liu said that the ingredients in the ink are all F.D.A. In 2014, they began work developing an ink formulation that breaks down over time. The company’s primary innovation was its ink, which was invented by Brennal Pierre and Vandan Shah, both chemical engineers who met at New York University. According to the company, more than 10,000 customers have gotten Ephemeral tattoos. Ephemeral said it had raised more than $20 million in a Series A round and has opened six studios across the country, with a seventh expected to open in Washington, D.C., in March. The pitch was attractive to investors and customers. The promise of disappearing ink was summed up in the company’s tag line: “Regret nothing.” It promised at least some of the cool - though a number of permanent tattoo artists had their doubts, with one telling The Times that the concept “makes me want to cry” - without the commitment. When Ephemeral began tattooing customers in 2021, it introduced itself as a breakthrough for the tattoo industry. “I’m not surprised that they would have difficulty in pinpointing how long this is going to last,” Professor Swierk said. He said that factors including genetics, skin type, tattoo placement and light exposure could all affect how each body might respond to tattoo ink, which has not traditionally been regulated by the Food and Drug Administration. Tattoos are notably unpredictable, said John Swierk, an assistant professor of chemistry at Binghamton University in New York, who studies why light causes tattoos to fade. Liu also said that “a vast majority of our customers are very happy with their tattoos and their fade.” Liu said he had learned that “some customers will just take the initial tag line at face value.” Beginning last summer, he said, the company had “started to be more deliberate about how we drive home a message about variability.” Several shared their regrets in an article published in The San Francisco Chronicle in November.įrom the start, Ephemeral’s waiver included warnings that “the exact amount of time that the tattoo will last may be shorter or longer” than nine to 15 months, and that the tattooing process “might leave individuals with permanent marks.” Nearly two years after the start-up opened its studio to a flurry of articles, including one in The New York Times, some early customers have congregated on Reddit and TikTok to bemoan tattoos that have lasted beyond 15 months. The crisp line drawing “looks like a spatula now,” she said, almost 22 months later.įor some customers, the company’s tattoos have proved less ephemeral than they had hoped. Ephemeral, the studio that tattooed her, had just opened in the Williamsburg neighborhood of Brooklyn, and its draw was a trademarked tattoo ink that was advertised as “made to fade” nine to 15 months after application. Some of the main factors that determine how long a tattoo will last include the design, placement, aftercare and the body’s unique skin tone.Īccording to the business, “70% of Ephemerals will fade away in under two years, based on the most popular tattoo design and placement choices customers make today.In May 2021, Claudia Mangione got a tattoo of a match on her rib cage. “They talked me through the whole process so I felt super prepared for it,” the customer said.Įach tattoo varies in its longevity, according to the company. One customer who didn’t want to be identified by name said that “it hurt less than I thought it was going to.” “It’s the same equipment, the same supplies and the same process of applying the ink into the skin,” Wyte said. Wyte said the tattoos themselves are very similar to traditional tattoos, aside from the fact that they do eventually disappear. They can serve as a way to process emotions and experiences that may be difficult to put into words.Įphemeral Tattoo was first launched in New York City and now has locations in several major cities nationwide. Tattoos can also be a form of therapy or healing. Someone may get a tattoo of their favorite band or musician to show their love and dedication to that artist, while others may get tattoos of meaningful quotes or symbols that represent their personal beliefs or experiences. Tattoos allow people to display their interests, beliefs and values in a visual way.
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